This is an Internet business idea that is very individualistic and highly dependent on your interests, hobbies or expertise in any specialized field. You use your knowledge in a particular field and then write with authority on that topic drawing on your experiences and insights gained over the years. The more specialized the topic is, the better it is for your business and you have a greater chance of success. The topic should be narrowly focused yet extremely useful for potential customers who have a similar interest. 

Once you write down the content, you convert it into an e-book format using the e-book generator tools available on the net. You then create a website with additional content on the same topic and market your ebook at the website. 

Many entrepreneurs have successfully used this business idea. You will find ebooks in areas such as financial planning, gardening, sports psychology, and so on. These ebooks are based on the knowledge, experience and expertise of the author in that particular field. 

Here’s an interesting example. It’s about an individual with a background in gardening and landscaping. He created an ebook in a specialized sub-topic that he knows a lot about - ‘how to propagate landscape plants’. He then created a gardening website and is today successfully marketing the ebook through the website. He also created another small report on ‘how to make money growing small plants at home’ (this is another specialized area) and started selling this at his website as well. This became a runaway success too.    

The entrepreneur I’m referring to is Mike McGroarty. All he did was put his knowledge into words to create useful information products. To get his website up and running, he invested in software tools and made payments towards the monthly web hosting costs. It must be mentioned here that this particular entrepreneur achieved all this during1998 –‘99, when the cost of web hosting and software was a lot more than it is today. Now, you can get started for as low as $4.25 a month in web hosting costs.